The Best Keyword Rank Trackers

Our list of the best keyword ranking tools will help you to keep track of your SERP rankings, create custom reports for your clients, find out how your competitors are doing, and much more. Find the only Google ranking tool you’ll ever need right here!
Updated: June 2020 Advertiser Disclosure
  • Keyword tracker checks all search engines, locations & devices
  • SEO & PPC competitor research
  • Backlink monitoring - automatically imports backlinks
  • SEO reporting tools - customize your reports with your branding
9.6
Total Ninja Ranking

Highlight Features

Keyword suggestion tool from the largest keyword database with more than 2 billion search queries.

Advanced website audits measure key parameters such as technical errors, meta tags, headers, loading speed, image analysis, and internal links.

Page changes monitoring alerts you when changes are made on key pages so you can track the results in the SERP rankings.

Ninja Ranking

  • Main Features
    9.5
  • Value for Money
    9.4
  • Reporting Capabilities
    9.8

Starting Price $39/mo

  • 250 tracked keywords
  • 5000 backlinks
  • Custom SEO reporting
  • Keyword ranking tool tracks keywords for desktop & mobile visitors
  • Research tool reports keyword trends, top position changes & more
  • Backlink analysis keeps you up-to-date with every inbound link
  • Reporting tool automatically groups all SEO data into a branded PDF
9.5
Total Ninja Ranking

Highlight Features

Competitors report allows you to explore a domains key competitors with a list of domains competing for the same keywords.

Display advertising tool finds the best GDN performers for your topic and reports on competitors’ campaigns to help you enhance your own GDN ads.

Traffic analytics allows you to compare the web traffic volume of your competitors and potential partners to help you understand the leaders and spot up and coming publishers.

Ninja Ranking

  • Main Features
    9.7
  • Value for Money
    9.3
  • Reporting Capabilities
    9.6

Starting Price $99.95/mo

  • 500 tracked keywords
  • Mobile rankings
  • 40+ advanced tools
  • SERPWatcher rank tracker updates daily for all locations & devices
  • A subscription provides access to all of Mangools SEO tools
  • KWFinder provides search volume with historical data
  • LinkMiner evaluates competitor backlinks
9.1
Total Ninja Ranking

Highlight Features

Local keyword research allows you to find location-specific keywords from more than 50k locations.

Ranking alerts notify you when there has been an important change to your SERP rankings so you never miss anything big.

Interactive reports can be scheduled to be automatically created on a particular date and time, accessed online.

Ninja Ranking

  • Main Features
    9.0
  • Value for Money
    8.9
  • Reporting Capabilities
    9.3

Starting Price $49/mo

  • 200 tracked keywords
  • 2000 backlinks
  • 30M+ SERPs data
  • Keyword rankings update daily for devices, locations & languages
  • On-site SEO audits help you analyze and optimize your website
  • Send white-label reports automatically in multiple languages
  • Keyword search volume data from Google, Bing, YouTube & Amazon
8.9
Total Ninja Ranking

Highlight Features

Ranking discovery finds keywords you already rank for so you can keep track and optimize them further to increase your rankings.

PRT Mobile App allows you to check your rankings on the move and download reports whenever you need to.

24/7 support means that if you get stuck or need some help there will always be someone available via email or the live chat system.

Ninja Ranking

  • Main Features
    8.9
  • Value for Money
    8.5
  • Reporting Capabilities
    9.4

Starting Price $25/mo

  • 200 tracked keywords
  • Daily updates
  • 1 website audit
  • Keyword tracking from Google, Bing, YouTube & Yahoo
  • Competitor analysis monitors how your competitors are ranking
  • Local tracking displays rankings by city, region, zip code or country
  • Create branded reports with white label support
8.3
Total Ninja Ranking

Highlight Features

Historical overview allows you to look at past SERP data and historical rankings on a graph.

Client reports can be exported via PDF or CSV file & scheduled to be pushed out on a specific date and time.

User management enables you to create multiple logins so that co-workers and clients can access your search data.

Ninja Ranking

  • Main Features
    7.5
  • Value for Money
    9.1
  • Reporting Capabilities
    8.2

Starting Price $9/mo

  • 50 tracked keywords
  • 5 websites
  • Email reports
  • Daily rank updates for your own SERP rankings and competitors
  • Keyword research tool finds what your target audience is searching
  • Create custom PDF reports automatically & export data by CSV file
  • Keyword grouping tool allows you to categorize keywords
7.6
Total Ninja Ranking

Highlight Features

On Page SEO checker tells you how well your page is optimized for a specific keyword by giving you a score and suggests how you can improve it.

Ranking alerts will notify you when big and important changes happen to your rankings so you don’t have to log in every day, you’ll never miss a thing!

Pay-as-you-go contracts mean that pro users can cancel anytime and all users can use the free Wincher rank tracker without inputting credit card details.

Ninja Ranking

  • Main Features
    7.0
  • Value for Money
    8.9
  • Reporting Capabilities
    6.9

Starting Price €10/mo

  • 100 tracked keywords
  • One domain
  • PDF reports

Frequently Asked Questions View All Questions

Why should I use an SEO rank tracker to improve my website rankings?

Firstly, you can track your rankings and correlate it to your own SEO campaigns to find out what works and what doesn’t. You can also take a look at the competitors that are targeting the same keywords and understand why they are ranking higher than you are and make a plan to do better than them. All ranking tool subscriptions come with a keyword research tool so that you can find out detailed search volume data and use it to target keywords that you know you can rank well for. This is just the tip of the iceberg, there will be much more data at your disposal when you sign up to one of the SEO tools in our list that will help you get to the number 1 spot on the SERP.

How do I choose the right Google rank checker subscription plan?

Choosing the right subscription comes down to three main criteria which are budget, required features, and the number of keywords you need to track. Understanding how many keywords you need to track will really help you pick a plan that’s right, otherwise, you could end up paying for keywords you don’t need or not getting enough. Our listings page will have all the information you need to make the right decision, we outline the main features and detail how many keywords you can track with the starting price for each brand.

Will my website rank checker pull data for rich search results?

As you all know, Google and other search engines are much more than just the blue links you see on the SERP, there are also answer boxes, map snippets, rich ads, reviews, product snippets, video results, and much more. It’s important to know where you are ranking for all types of search results so that you can find out if there are any opportunities to tap into more organic traffic. Some of the rank checkers on this list, like SE Ranking, SEMrush and SerpWatch will provide you with rich results data but not all of them do. Be sure to check out the list of features before signing up and you can always use the free trial before committing to a subscription to make sure the service has everything you need.

Having hard time deciding? We're here to help!

If you're just starting out, we know it can be a little confusing and overwhelming having to choose and decide which platform is best for your needs, and what all that terminilogy really means.

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