General Overview

RankTrackr is an accurate rank tracker tool that gives you complete control over your website and video rankings data. The company was founded in 2014 and has gone on to generate a loyal following of businesses, entrepreneurs, and agencies who needed a precise ranking tool to help them keep track of their SEO campaigns. RankTrackr allows you to follow ranking performance locally – by city, by region, by zip code or by country. You’ll also get search volume data, you can generate reports with just a few clicks and much more.

They claim to be one of the most accurate rank checking tools on the market with an easy to use interface, so we thought that we should check it out to provide you with an in-depth review and analysis. Our review will help you to decide whether RankTrackr has everything you need for your next SEO project, or if another brand would be better… read on to find out more.

If you don’t feel like reading the full review right now, no worries. You can save some time by skipping ahead to the bottom line to find out if RankTrackr is the right platform for you.

Video Tutorials & Onboarding Animations

Getting started on RankTrackr is really simple, you just need to enter an email address and password and then confirm your email from the confirmation link that will be sent to your inbox, and then you’re good to go. 

RankTrackr has made sure that you can get up to speed with the platform quickly with a series of onboarding videos that automatically pop up when you first load the dashboard.  They cover topics such as adding URLs and Keywords, using SERP preview for a historical overview, tracking competitors rankings, creating reports, and using dynamic groups. Each video is short and will only last a maximum of 2 minutes, so it’s worth spending 5 – 10 minutes going through the videos as it will save you some time in the future. This is really great for anyone that might be using an online SEO tool for the first time.

If you accidentally close the videos or want to go over them again, you can access them anytime by clicking on the question mark icon located next to your email address in the top right-hand corner of your screen.

Tools & Features

RankTrackr is a dedicated rank checker tool that allows you to keep up with your keyword changes in position across all of the popular search engines and create stunning reports to send to your colleagues or clients with the white-label support available on the platform. The platform pulls rankings data from Google, Yahoo, Bing, YouTube, and Google places.

RankTrackr claims to have more accurate rankings data due to the way they process the data. They receive data by a ‘10 results per page’ method vs ‘100 results per page’ method that lots of the other rank tracker brands use. However, after reading the T&C’s this doesn’t come as standard, you’ll need a custom subscription with premium search settings to enable this more accurate data.

Overall, the RankTrackr offer is pretty simple, you will get access to advanced rankings data for your keywords and see how well your competitors rank for them as well. Plus, you’ll have the ability to send out reports automatically to your colleagues and clients. We’ll go into more detail about what rankings data you will actually see in the next section.

  • Ranking data from all popular search engines.
  • The more accurate data is only possible with a custom subscription.
  • Google, Yahoo, Bing, YouTube rankings
  • Historical overview
  • Report scheduling
  • Email reports
  • Advanced filtering
  • Dashboard customization
  • Competitors analysis
  • White-label support
  • User management
  • Powerful API

Keyword Rank Tracker

Before you get started with RankTrackr’s keyword rank checking tool, you’ll need to add in the URL you want to track the performance of, followed by the list of keywords you want to track. There are no keyword suggestions to help you add additional words or import features to speed up the process. However, there’s nothing stopping you copying and pasting from a list you already have into the keyword field. 

When you’re inputting the URL you can put in multiple URLs and subdomains as well as choose which search engine you would like to pull data from. From the keywords section, you can choose to drill down by location, you can do this by country, city, or region. In addition to a location you can also choose to look at results for different languages, there’s more than 80 to choose from!

The first things you’ll see on your dashboard is an account overview which gives you some top-line info that will indicate your rankings progress with just a quick glance. This section will tell you your average position, the number of keywords in the top 3, 10, and 100, and the number of keywords that have gone up or down over the past 7 days.

Underneath the account info section, you’ll find a more detailed view of your tracked keywords. The table will show you the location, device type, ranking position, evolution, global search volume, position changes by the day, week & months, and finally a time stamp on when the data was last updated. Although this is the standard setting for the data you will see, each of the headings is customizable. You can change what data you see to suit your project’s needs. Additional headings include data titles such as the number of results, image carousel rankings, local search volume, and much more. This is a unique feature to RankTrackr and gives you control over what data you receive from the tool.

  • Fully customizable rankings data table enables you to get the exact data you need.
  • No visual data, like graphs and charts.

Reporting Capabilities

Generating a report is really simple with Ranktrackr, you just need to click on your email address in the top right corner to reveal the drop-down menu and select schedule reports. From there you just need to generate a report with your required settings. You can choose weekly or monthly intervals and for the reports to be sent out any day of the week at any time. This enables you to send it out at a time you know people will be looking in their inbox. It’s even possible to create the subject line and body of the email from within the setting box so you’re all ready to go after you’ve completed the other settings.

The reports can be sent out in four different formats, a simple PDF, extended PDF, detailed CSV, or overview CSV. Additionally, you can choose to use the RankTrackr logo or upload your own so that your colleagues or clients will receive a fully branded report.

Unfortunately, you can’t make any edits to the reports themselves so you are stuck with whatever RankTrackr has decided to include.

  • Easy to set up and add in your own branding.
  • You can’t make edits to the report or create your own report templates.

Value for Money & Support

Free Trial & Features

You can try RankTrackr without committing any of your own money with the free 10-day trial that gives you access to the whole platform. You can test out if it has everything you need and you’ll be able to track up to 50 keywords and add-in up to 20 URLs.

Pricing Plans

RankTrackr has a very flexible pricing structure with over nine different subscription plans so that you can only pay for what you need. If that’s still not enough for what you need you can request a custom subscription plan that you can design with the help of the support team.

The plans include Micro, Starter, Basic, Expert, Pro 2000, Pro 3000, Pro 4000, Pro 5000, and Pro 10000. If you want access to the API, white-label features, and sub-users then you will need to sign up for one of the pro accounts. The entry-level Micro plan starts off at $9 a month and allows you to track up to 50 keywords, five websites, plus it grants you access to all of the platform’s basic features.

  • Flexible pricing plans with the chance to create an offer that suits you.
  • White label and sub-users only available with the more premium subscriptions.


Accessing support from RankTrack is not the most user-friendly and it’s pretty basic. You can only get in touch via email or social media. To reach out via email you will need to go to the help center. You can find a link to it from the drop-down menu in the top right corner of your screen when you’re logged in to the rank tracking tool. You’ll have to fill in a contact form for your initial query and then all future correspondence will be via email.

The knowledge center is full of various articles that explain how to do certain things on the platform and you can use the search function to try and pull up exactly what you need.

  • The knowledge center has lots of helpful articles.
  • No live chat or phone support.

The Bottom Line

If you’re looking for an affordable, no thrills rank checking tool, that covers all the basics and won’t require lots of time spent navigating the rest of the platform to get to your data, then RankTrackr could be a good solution for you. The rank tracker tool can pull data from Google, Yahoo, Bing, and YouTube across locations like countries, regions, and cities. One of our favorite features is the ability to customize your rankings data table to show exactly the data that you need to see. When comparing with other brands, basic reporting features and a lack of visual data let RankTrackr down. However, this tool comes at a fraction of the price, so if this has everything you need, why would you pay more for something you won’t ever use?
Head over to the RankTrackr site now and test it out for yourself using the 10-day free trial.

  • Main Features
  • Value for Money
  • Reporting Capabilities
Ninja Ranking
Based on 134 user reviews

Quick Company Profile

  • Starting Price:$9
  • Founded:2014
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