General Overview

SE Ranking brands itself as the all in one SEO tool that’s easy to use. The cloud-based platform was founded in 2012 and since then it has become one of the most popular all-inclusive SEO brands on the market. The platform is designed to provide entrepreneurs, small businesses, agencies, and business enterprises with the SEO tools needed for any project. The keyword ranking tool claims to produce real-time tracking results with 100% accuracy for up to 20,000 keywords. In addition to the ranking tool, a subscription to SE Ranking provides a long list of tools such as a website audit tool, on-page checker, backlink monitor, and much more.

Here at Website Builder Ninja, we understand the importance of SEO for any business’ long term strategy and growth. SE Ranking sounds like it has a great offer. So, we put it to the test to find out what was great and what was maybe not so good, to form this review. It will help you to decide whether this platform is right for you much quicker than researching everything yourself.

If you don’t feel like reading the full review right now, no worries. You can save some time by skipping ahead to the bottom line to find out if SE Ranking is the right platform for you. 

Video Tutorials & Onboarding Animations

Once you’ve created an account you will need to set up your first project by following the super easy step by step process:

  1. Import or search for your keywords 
  2. Select the search engines you want to track 
  3. Highlight the competitors you want to spy on
  4. Connect with your google analytics and search console

From there you’ll be taken to the home dashboard where you’ll be greeted with a pop-up box that will take you through a guided tour of the dashboard. They’ll take you through how to choose the time period and different parameters on the graph such as average position, traffic forecast, search visibility, and % in the top ten. You will also be shown where to find the additional features, how to filter your results, refresh data, and outline the different data view options. This is a really helpful feature, especially if it’s your first time using an all in one SEO platform, it’s worth the 2-3 minutes just to familiarize yourself with how things work before diving into the data. 

  • The guided tour quickly shows you the basics and how to find the different features.
  • No onboarding or beginner videos to provide more detail on how to use the platform.

Tools & Features

With every SE Ranking paid plan you will get access to the full suite of SEO tools that will provide you and your business with everything you need to keep track of your keyword rankings as well as develop a strong SEO campaign to drive organic and paid search traffic into your website. Please see below for a list of the tools before reading a bit more detail about some of the highlight features.

  • Keyword rank tracker
  • Website audit
  • On-page checker
  • Backlink checker
  • Backlink monitoring
  • Page changes monitoring
  • Keyword suggestion tool
  • Keyword grouper
  • Competitors research
  • Social media management

Keyword Rank Tracker

SE Ranking has created a well-designed dashboard to keep track of all of your keyword rankings for organic and paid results. You can look at the detailed view which allows you to see ranking results for each individual keyword across your selected time frame. You’ll also see data for search volume, the number of search results for that keyword, and you can select the type of rich results (rich snippets, video, knowledge graph, people also ask) that you want to check. The dashboard is really intuitive, making it simple for beginners to drill down into different data points and have a clear view of what’s going on.

The overall view gives you a graph that visualizes your average position, a traffic forecast, search visibility, and % in the top 10 across any time frame that you select. This is great for being able to see how well (or not so well) your site is doing and you can cross-reference the ups and downs with your SEO campaigns and algorithm changes to understand why your rankings are on the rise or decline.

Finally, the historical data view shows you how well you have ranked from a baseline (when you began the project), 6 months ago, 3 months ago, a month ago, and current rankings. This is present in both graph and spreadsheet formats. Each line on the graph will represent a different search engine or device and the spreadsheet format will show your precise ranking fluctuations for specific time periods, locations, and search engines.

  • Check Google/ Yandex/ Yahoo/ Bing/ Youtube
  • Track keywords by country, city or postcode
  • Analyze both desktop and mobile rankings
  • 100% accurate live rankings
  • Track rankings in rich results

Reporting Capabilities

The SEO reporting tools from SE Ranking allows you to create well-designed and easy to comprehend reports that you can use to present SEO data to your business or send out to your clients to give them an overview of your SEO project progress. 

The reports can be sent out manually or automatically which gives you the flexibility to go for a time-saving option or keep control over what data is sent out. In addition, the white-label reporting feature allows you to create customized reports that are designed with your own color scheme and company branding. You can also add notes to any of the data modules throughout the report to explain some of the data points and provide some clarity for your clients that might not be experts on reading SEO data. 

When it comes to building the report, SE Ranking has created a drag and drop report builder that enables you to drag modules like rankings, traffic, competitors, SMM, website audit, finance reports, and the marketing plan into the order you want. This gives you the freedom to only include the data modules that you need to show. Creating report templates is another way to speed up the report building process. For example, you could generate a full report with all the data modules as well as a more brief report for clients that might only need the top-line information.

Finally, you can download the report manually in a variety of different formats such as, .pdf, .csv, .xls or .html.

  • White-label reporting
  • Automatically generated reports
  • Drag & drop report builder
  • Define ranking period
  • Download .pdf, .csv, .xls or .html formats

Keyword Suggestion Tool

The SE Ranking keyword suggestion tool pulls data from the largest keyword database which hosts more than 2 billion unique search queries that are being updated on a monthly basis. It can generate suggestions from Google, Bing, and Yahoo. Enter a URL or type in a keyword and let the tool work its magic. You get a set of short and long-tail keywords with just one click, saving you from a lot of manual research and switching between services to get the data you need. 

The data will show stats on:

  • Monthly search volume
  • KEI (Keyword efficiency index)
  • Competition
  • Suggestion bid
  • Number of search results
  • SERP rankings

Website Audit

The SE Ranking website audit tool crawls every page of your website to help you to understand all the problems, bugs, and areas for improvement. It starts with the homepage and will work its way through to the deepest and darkest corners of your website that you might have forgotten about. As long as you make sure to enter them before you start the audit, the tool will also check your subdomains at the same time and compile all the data into one report.

It evaluates against all of the important metrics that when fixed, will help you climb up the rankings, such as:

  • Technical errors
  • Meta tags and headings
  • Website loading speed
  • Image analysis
  • Internal links

Once the website audit tool has finished crawling your site it will present all of the data into an easy to read PDF report that you can use as a to-do list to get your site fully optimized for SEO.

On-Page Checker

The on-page checker tool enables you to check how well a page is optimized for a specific keyword. You’ll get a detailed report with a score that signifies how well the page performs for that particular search query as well as a detailed report with a list of required fixes and some suggestions too. It checks for plagiarism as well as technical errors to stop you from getting penalized by search engine bots for duplicate content or bad web design.

It analyzes the following parameters:

  • Domain characteristics
  • Title and meta
  • Page URL structure
  • Index status
  • Image analysis 
  • Content analysis
  • Link analysis
  • Header tags
  • Page speed
  • Keyword density
  • Popularity on social media
  • Usability and technical analysis

Value for Money & Support

Free Trial and Features

SE Ranking provides a 14-day free trial to give you a chance to test out the features, learn how to use the platform, and see if the reports offer any value. The free trial gives you access to the Optimum plan + white label, so you’ll be able to track up to 250 keywords, monitor 5000 backlinks, and use the full suite of SEO tools.

  • Access to all of the platform’s SEO tools.
  • The ‘monitor pages for changes’ feature is not available on the free plan.

Pricing Plans

SE Ranking has three simple price plans Optimum, Plus, and Enterprise. The good news is that all of the plans include full access to the whole range of SEO tools. For the entry-level optimum plan that starts out at $39 per month you will be able to track rankings for 250 keywords, monitor 500 backlinks, run a website audit for 25,000 pages, use the on-page checker for 250 pages and much more.
As you move up the pay scale the number of keywords and pages that you can track and check increase and you will gain access to more advanced features like white-label reporting and the API.

  • All plans include access to the full range of tools and have the ability to create sub-accounts.
  • White-label reporting is reserved for the more premium subscriptions.


As well as a help center and FAQ section you can get in touch on the phone or via email. The support team is available from 6 am-6 pm (GMT) Monday to Friday. To speak to SE Ranking by email you will need to fill in the contact form which asks for a few details about yourself and your issue. You can attach files to the contact form to provide extra detail and speed up the resolution time which is a nice touch. If you want to speak to them over the phone then you should call +1 415 704 4387.
If you need more immediate help you can speak to one of the support team members on the live chat service.

  • Phone, email, and live chat service available.
  • Limited support center opening hours.

The Bottom Line

After reviewing the full range of tools, using the report builder, and playing around with the various dashboards, it seems like SE Ranking has lived up to its claims about providing an easy-to-use, all in one SEO platform. Most tasks on the platform can be completed with just a few clicks, the welcome guided tours are available every time you go to a new section of the platform and all the reports are generated easily and always look professional.

The best thing is that you don’t even have to take our word for it that it’s such a great service. Head over to the SE Ranking website now and sign up for a free trial so you can see for yourself.

  • Main Features
  • Value for Money
  • Reporting Capabilities
Ninja Ranking
Based on 134 user reviews

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  • Starting Price:$39
  • No. of Users:300,000
  • Founded:2012
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