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Wix and Webnode have both been around for over a decade and during that time they have helped millions of happy customers create professional websites. We wanted to find out how each of these well-known website builders compares on what we feel are the most important elements of a website builder. If you’re considering using one of these brands, this article will help you decide which is better by taking a look at their unique benefits and weaknesses.
Wix was founded in 2007 and since then has powered over 150 million websites. It’s aimed at anyone looking to create a website without having to know how to code. It has one of the most advanced drag and drop builders on the market which makes creating a website an enjoyable process.
Webnode launched just a year later in 2008 and has been used by over 40 million customers to build professional personal and business websites. Similarly, Webnode is also aimed at people looking to build a website who do not have the technical skills to build it from scratch. It might not be as advanced as the Wix solution, however, Webnode also offers a drag and drop editor that makes it easy enough for anyone to create a stunning website.
So, the basics of both platforms are pretty similar and you can see from our ratings of the platforms that we think Wix is the better brand overall. The rest of this article will take a closer look at the wider features and compare them both across things like ease-of-use, design capabilities, ecommerce features, and much more. Wix is good, but can it beat Webnode across every aspect? Read the rest of the article to find out more.
We understand that not all of you have the time to read the full article right now. That’s why before we get any further into the Wix vs Webnode comparison, we want to give you an overview of how the brands compare against each other on what we feel is the most important criteria. Have a quick look through each section and find out which brand comes out on top for each of the topics. You can also compare the features of all of the website builders together in our super ninja comparison table.
|User Rankings|| User Rankings|
| User Rankings|
|No of Users||No of Users 150M||No of Users 40M|
|Drag & Drop||Drag & Drop||Drag & Drop|
|Tutorials & Onboarding|| Tutorials & Onboarding|| Tutorials & Onboarding|
|The Editor|| The Editor|| The Editor|
|Templates||Templates 500+||Templates 100+|
|Marketplace Apps||Marketplace Apps 250+||Marketplace Apps N/A|
|Image Editor||Image Editor||Image Editor|
|Backup & Restore||Backup & Restore||Backup & Restore|
|Open Code Support||Open Code Support||Open Code Support|
|Login & User Permissions||Login & User Permissions||Login & User Permissions|
|SEO tools|| SEO tools|| SEO tools|
|Google Analytics Support||Google Analytics Support||Google Analytics Support|
|Newsletters & Emailing||Newsletters & Emailing||Newsletters & Emailing|
|Social Media Integration||Social Media Integration||Social Media Integration|
|Stores & Shopify Integration||Stores & Shopify Integration||Stores & Shopify Integration|
|Booking & Reservations||Booking & Reservations||Booking & Reservations|
|Payment Options||Payment Options Paypal, Stripe, Square & many more||Payment Options PayPal & Stripe|
|Coupons & Sales support||Coupons & Sales support||Coupons & Sales support|
|Shipping & handling||Shipping & handling||Shipping & handling|
|Free trial||Free trial||Free trial|
|Price per period||Price per period Starting from $13/m||Price per period Starting from $11.95/m|
|Support|| Support|| Support|
Like most popular website builders, Wix and Webnode use a WYSIWYG (what you see is what you get) style interface which allows users to make edits directly on the web page. This is great for beginners because you can see exactly how your edits change the look and feel of your website straightaway.
The Wix drag and drop editor is great because there is no limitation on where you can move page elements. This makes it really intuitive and simple to use, however the downside is that it’s easy to create a messy design. In comparison, the Webnode drag and drop editor has a snap-to-grid function that limits the movement of page elements to specific columns that are set within each content block. Obviously, this limits your design capabilities but helps beginners to create a design that still looks good and works well.
In terms of the support that’s offered to beginners when they first access the platform, Wix has done a number of things to help get you started, whereas, Webnode pretty much leaves it up to you to figure out. The Wix dashboard has a checklist with everything you need to do to get started and when you first enter the editing page there will be pop-up tutorials that show you where everything is and how to use it. Additionally, Wix has created a bunch of how-to video guides that walk you through getting started and how to use the editor. Webnode does have a knowledge base with similar information but it’s not as accessible and there isn’t any beginner video content.
Wix and Webnode host a large variety of professionally designed web templates that customers can use to speed up the initial building process. There are templates for all types of business and personal websites. For example, you’ll find templates for wedding websites, restaurants, blogs, ecommerce sites, personal trainers, and much more. Wix offers over 500 templates to its customers whereas Webnode has over 100 on its platform. It’s not often that it’s possible to say this, but, the Webnode template designs can really hold their own against what Wix has to offer. They have both done a great job.
Wix offers more design flexibility and variety compared to Webnode. However, there’s nothing wrong with what Webnode offers, there’s just not as much ‘stuff’. Wix has greater flexibility because of the freedom you get with its drag and drop editor. You can move page elements wherever you want which gives you complete autonomy over your designs. There are also lots more content blocks available to add to your Wix site compared to what you can add to your Webnode site. Wix has over 20 types of content blocks with lots of style variants for each type. Webnode has 16 different types of content blocks but there is only one style option for each type. You can of course move things around, edit the text, and change the background color to make it unique to you, however, there’s just not as much variety.
Webnode doesn’t have an app market and relies entirely on in-built features to provide its users with everything they need to build and run a successful website. This is great if they have what you need because everything is already set up and ready to go and you won’t have to waste any time installing additional apps. However, if they don’t have the tool or feature you need then you have nowhere to get it from. Wix, on the other hand, has a decent set of in-built features and an app market with over 250+ third-party plugins to cover anything they might have missed. Therefore, Webnode is only really suitable for small businesses with basic website needs and Wix is much better for those looking to create a more complex website.
One of the standout features from the Webnode platform has got to be the mobile app that allows you to edit and manage your website on the move. They also have an integrated image gallery that gives you access to thousands of high-definition and royalty-free images.
SEO is an important part of every website’s marketing campaign because it allows you to generate organic traffic to your site. Both brands allow you to do most of the basics like edit HTML headings, create friendly URLs and meta-descriptions, and they automatically generate a sitemap to help Google index your web pages. Webnode offers the fastest page speed out of any website builder we tested. This is beneficial to your SEO because Google tends to rank web pages that load quickly above slower pages. However, Webnode is missing schema data which helps your site show up in rich search results. The schema data on Wix is not perfect but much better than Webnode, so you’ll have a better chance of showing up in rich search results with Wix. Overall, it’s hard to say which is better for SEO, and to be honest it will be difficult to rank well in the search engine ranking pages with either brand.
The marketing features on Webnode are fairly limited but you are able to use the custom form builder to encourage your web visitors to sign up to your newsletter or subscribers list to help build an audience for your email campaigns. There is no in-built email marketing tool so when you have collected the email addresses you will then have to export the data to a third-party email marketing service. Another neat feature is that you can create multiple versions of your website in different languages which is great for those wanting to develop a global reach.
Wix has a number of advanced marketing tools that will help you promote and grow your business. These include tools like a free logo maker, email marketing tools, advanced blogging features, personalized SEO plans, social tools, lead generation forms, and advanced SEO analytics. In addition to these in-built features, there are also over 50 marketing plugins listed in the Wix App Store. This gives Wix users a lot of flexibility in terms of what they can install on their website and makes the Wix platform appropriate for all types of businesses.
It’s possible to create an attractive online store with both Wix and Webnode. They both have lots of ecommerce templates that you can use to speed up the process of setting up an online store. All 500+ Wix templates are ecommerce ready and Webnode has 14 dedicated ecommerce templates in a range of stunning designs. All of the ecommerce templates across both platforms are mobile responsive so your stores will look good on smaller screen sizes and your customers will be able to purchase products straight from their mobile devices.
You can sell digital or physical products with a Wix online store and they offer a huge range of design elements and content blocks to help showcase your products to potential customers. The Wix store manager lets you track your orders and inventory from your mobile or desktop so you can keep up with things while you’re out and about. There is also a coupons and discounts tool that allows you to create discount codes at the click of the button. This will help you to drive your rate of sale and encourage your customers to click the buy now button. Of course, as well as the in-built features the Wix App Store has 50 advanced ecommerce plugins that can boost the ecommerce performance of your Wix site. You can connect with Amazon and Etsy stores, add products with Modalyst dropshipping, and much more.
The Webnode store manager gives you similar capabilities. You’ll be notified about every order, you can send dispatch notes to your customers, and you can keep track of your inventory. In addition, you’ll get access to store analytics where you can see the most popular products and the most profitable customers. And like Wix, you’ll be able to create discount codes and offer free shipping to encourage your customers to buy and generate more sales for your business.
You can accept payment from all major credit cards and debit cards on both platforms, plus connect with additional payment gateways. With Wix, you can use Wix Payments, Stripe, Square, and Paypal. Webnode ecommerce stores can connect with PayPal and Stripe.
Wix and Webnode are two website builders that offer forever free plans where you can build a custom website with zero cost, obviously, there are limitations but it’s a great option for anyone looking to test their skills or for very basic websites. With Wix, you will be assigned a subdomain name, receive up to 500mb storage & bandwidth, and get access to the support team. All free Wix websites will have Wix branding at the bottom of each page. With Webnode, you will also be given a subdomain name, receive up to 100mb storage, 1GB bandwidth, and get access to the support team. A big plus for the Webnode free plan is that there will be no company branding on your web pages.
The price for the Webnode entry-level subscription package is very competitive. It comes in at $5.95 per month vs $13 per month for Wix’s entry-level subscription. Both plans include a free domain name for one year and 3GB of storage. So, the only real difference is the price!
Webnode is obviously very cheap but this does result in them having fewer support functions. You can only contact them via email by filling out a contact form. So, there’s no way to get an instant response. Also, the help center is okay but the information is not as comprehensive or as accessible as other platforms. Wix is the more expensive option but you do get access to 24/7 live chat, phone, and email support. In addition, the Wix help center is filled with useful information and has some great how-to video content that teaches you how to use the platform in an engaging way.