Firstly, you can track your rankings and correlate it to your own SEO campaigns to find out what works and what doesn’t. You can also take a look at the competitors that are targeting the same keywords and understand why they are ranking higher than you are and make a plan to do better than them. All ranking tool subscriptions come with a keyword research tool so that you can find out detailed search volume data and use it to target keywords that you know you can rank well for. This is just the tip of the iceberg, there will be much more data at your disposal when you sign up to one of the SEO tools in our list that will help you get to the number 1 spot on the SERP.
Choosing the right subscription comes down to three main criteria which are budget, required features, and the number of keywords you need to track. Understanding how many keywords you need to track will really help you pick a plan that’s right, otherwise, you could end up paying for keywords you don’t need or not getting enough. Our listings page will have all the information you need to make the right decision, we outline the main features and detail how many keywords you can track with the starting price for each brand.
As you all know, Google and other search engines are much more than just the blue links you see on the SERP, there are also answer boxes, map snippets, rich ads, reviews, product snippets, video results, and much more. It’s important to know where you are ranking for all types of search results so that you can find out if there are any opportunities to tap into more organic traffic. Some of the rank checkers on this list, like SE Ranking, SEMrush and SerpWatch will provide you with rich results data but not all of them do. Be sure to check out the list of features before signing up and you can always use the free trial before committing to a subscription to make sure the service has everything you need.
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