General Overview

Wix are experts in building websites and own one of the leading website builder platforms on the market. Part of creating a professional-looking website is to include a great logo so that you can look like a legitimate business and start building brand awareness with your audience. It can be expensive to hire designers to create a logo and there have been many online logo making services pop-up to meet the demand for a cheaper alternative.

  • Quality Of Design
  • Value For Money

The Wix logo maker is one of those services and offers you the chance to build your own at a fraction of the cost. The easy to use logo builder and artificial intelligence designer will generate 100s of ideas that you can use as a starting point before customizing them further to get the perfect design.

If you don’t feel like reading the full review right now, no worries. You can save some time by skipping ahead to the bottom line to find out if the Wix logo maker is the right platform for you. 

How It Works

The Wix online logo maker works by finding out some information about your business and your design preferences before the artificial intelligence designer gets to work on generating 100’s of logo ideas that suit your preferences. From there you can browse the logos before deciding on the one that you think suits you best and then, if necessary, you can customize it using the logo builder tool.

The step-by-step process of building a logo with Wix works like this;

  1. Enter your brand name
  2. Describe your business
  3. Select your design preferences such as fonts, colors, icons etc.
  4. Customize your logo
  5. Download your logo
  6. Print your logo

Building a logo with Wix is 100% free until you want to download any files. This is great because you can create as many logos as you want and go back and edit them as many times as you want before making the final decision.

  • Building a logo with Wix is free until you want to download files.
  • There’s no guarantee that the AI designer will produce results that you love.

Logo Maker Features

The Wix logo maker tool is intuitive and really easy to use. Once you have selected one of the many artificial intelligence generated designs you can make changes to the color palette, text, icons, shapes, and background.

You can move design elements around by using the drag and drop interface and you can align things perfectly with the grid function that appears as you’re moving things about. Matching brand colors from your website or packaging has been made really simple with the ability to edit color usings Hex codes.

Furthermore, there’s no limit to how many additional text boxes, shapes, and icons you can add in. While simplicity is often best for logo design, it’s good to know you have the freedom to create the design you want and that you won’t be limited to one icon and one text box like on other free logo design services.

There are many different preview options within the editor so you can see how your logo design will look on a website, on a social media page, on a business card and even on a t-shirt.

Finally, there is also an undo and redo button so you can test out different ideas and go back to where you started if it doesn’t work out.

  • Lots of design freedom and an easy to use drag and drop builder.
  • There is a limited number of shapes you can add to your design, the editor only has circles and squares to add.
  • Design a custom logo
  • High-quality vector files
  • Artificial intelligence design
  • 100’s of samples
  • Color palettes
  • Add text, icons, shapes
  • Edit background

Video Tutorials & Onboarding Animations

Instead of video tutorials and onboarding animations, Wix has opted for a help center that can be accessed at any time by hitting the icon in the bottom right-hand corner of your screen.

It’s filled with step by step guides that explain how to use the different features within the editor, tips & best practices for logo design and other general information about the Wix logo maker. For example, some of the feature articles include ‘Customizing your logo’, ‘Best practices for logo design’, and ‘Ordering business cards with your logo’.

  • Helpful step by step guides for a range of useful topics.
  • No onboarding video or animations to help you get started.

Additional Tools & Features

In addition to the DIY logo builder service, Wix also offers a number of additional features to those looking for more than just a logo. For example, you can get your logo printed onto t-shirts, business cards, mugs and more. If you want to build a website for your business you can select to purchase the logo and website at the checkout which would save you money on the price of the logo and you’ll get added bonus features like a free designer touch up service where a Wix logo expert will look over your design and optimize it.

Depending on how much budget you have for logo design, you might want to hire a professional designer through Wix and let them create a custom logo for you. It works by you putting in a few details about your business and the type of logo you want. From there Wix will match you with a professional designer who will get in touch about the project and talk through price and deliverables.

  • Print business card, t-shirts and more
  • Hire a professional designer
  • Designer touch up service
  • Create a website featuring your new logo
  • Get a custom domain name

Value For Money & Support

Free Trial & Features

The Wix logo maker is completely free to use, you can create as many logos as you want and make amends as many times as you would like until your designs are looking perfect. You only have to pay when you are happy with your logo and you’re ready to download it.

Pricing Plans

So, what’s it going to cost you if you want to download your logo? You can choose to purchase a logo and a subscription to the Wix website builder which significantly reduces the cost of the logo. However, for the purposes of this review and for those of you who are just in the market for a logo we will focus on the price for just the logo.

Wix has created two pricing plans, the first comes in at $49. For that, you get 8 high-quality PNG logo files in a range of colors and full commercial rights to the designs:

  • 2 versions in original colors
  • 4 black and white versions
  • 1 greyscale version
  • 1 monochrome version

For the advanced package, priced at $99, you get everything you receive in the basic package plus five SVG files and 40+ versions of your logo that have been pre-sized for various social media formats like header images, Facebook logos, YouTube cover images, etc.


With any purchase, you get full access to the Wix support team who are available 24/7 to help you overcome any problems. If you can’t find the answer you’re looking for in the logo maker section of the help center then get in touch with one of the support agents over the phone, live chat system, or email.

The Bottom Line

The Wix logo maker offers a cheap DIY alternative to hiring a professional designer without compromising on the end product. The artificial intelligence designer will generate hundreds of logo ideas from a few simple questions. Customizing the suggested logo designs is made easy by the website logo builder because of a drag and drop interface, precise color editing, and a large library of icons to get the look you want.

The platform also offers a lot of additional features for those looking for more than just a logo. You can start building a website that features your new logo, print business cards, hire a professional designer to build you a logo, and much more. Head over to the Wix website now and try the logo maker for free!

  • Quality Of Design
  • Value For Money
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Based on 134 user reviews

Quick Company Profile

  • Starting Price:$49
  • No. of Users:150 million
  • Founded:2006
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